This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

Submitted by Robert Pease, Pipeline Performance Practice Lead, Heinz Marketing, Inc.

As marketing and sales professionals, we are always seeking better, more effective ways to introduce ourselves to new prospects or revisit those who may have gone dark on us.  Email is pervasive, the phone is enduring, and online options are plentiful from ads to social media.  In a day and age of short attention spans and digital content saturation, how do you stand out?

One option is good old direct mail.  Letters, packages, kits, etc. have become the new unexpected (and effective) way to reach your prospects.  They should be thoughtful, aligned with a campaign strategy, and mapped into a clearly defined multi-touch outreach sequence but do consider adding them to the mix.

So what do you do?  Letter writing happy hour?  Buy a bunch of things and send them via FedEx or UPS?  You could, but why not tap into a service that can do all that for you plus integrate into your existing funnel building and tracking activities?

Enter Sendoso. They can do all of this and more for you. I first encountered them via CoffeeSender, a service they built on their platform to drive leads and adoption.  The scenario there is very simple – do something, get a coffee reward.  So anything from take a survey to attend a webinar to a thank you for taking the time gesture. Simple and easy.

Sendoso can help sending coffee and so much more.  Take a look and think about how this approach to reaching your prospects and customers could help you stand out.