In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

In the meantime, here are some B2B Reads we love:

7 Ideas for Building Trust in Sales
Building trust was important 50 years ago, and it’s just as important today. Great article, Mike Schultz.

How to Embed Grit as a Culture in Your Sales Organization
“Grit” is a combination of passion and perseverance, and it is key to sales success. Thanks for the article, Ray Makela.

Sales Motivation Video: Giving Your Price and the Art of Silence
As salespeople, we have a tendency to talk, and sometimes we shouldn’t. Great video from Mark Hunter.

Were You Programmed to Feel Shame About Selling?
A lot of people have a negative outlook of the selling process, but it shouldn’t be something to feel shame about. Thanks for the advice, Robert Terson.

Transparency Creates Trust
Being transparent makes your advice informed and more realistic. You don’t have to hide all the obstacles every time. Great advice, Anthony Iannarino.

11 Tips to Make Networking Easier for Introverts
Networking isn’t the easiest thing for introverts, here’s how to make it less painful and more effective. Thanks for the tips, Liz Heiman.

3 Common Mistakes You’re Likely Guilty of in Sales Enablement
A look at some of the most common sales enablement mistakes you could be making, and how to avoid them. Thanks, Adam Hutchinson.

What is Adaptive Selling and How Can It Save the Sales Industry
Are you familiar with adaptive selling? Here’s a great look at what it is and how it can help you. Thanks for the article, Karen McCandless.

Are You Suited for a Start-Up?
A great look at the ups and downs of working at a start-up. Thanks, Jeffrey Bussgang.

What You Think You Know About the Buyer’s Journey is Wrong
The generic “buyer’s journey” doesn’t apply to your sales environment, and mapping is could be virtually useless to your sales team working more complex B2B deals. Thanks for your insights, George Brontén.