By Matt Heinz, President of Heinz Marketing

“How I Work” is one of my favorite recurring features in Inc Magazine and Lifehacker’s This Is How I Work Series.  We started our own a couple years ago and have hundreds of top business leaders featured.

We feature B2B sales, marketing or business leader here answering 20 questions.  You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week I’m excited to feature Dara Schulenberg, Manager, Global Channel Marketing Programs at Riverbed Technology. Dara is one of B2B’s leading demand generation thinkers and doers, having cut her teeth previously at companies such as, Canyon Communications, ConstructHub and more.

Here in her own words is how she gets stuff done.

Location: at the moment, 30,000 feet, however home office is Minneapolis, MN

Number of unread emails right now? 3, just popped in

First app checked in the morning? Email

First thing you do when you come into work? Check my priorities for the day

What is your email management strategy? Sort, prioritize and GSD

Most essential app when traveling? Southwest Airlines app

How do you keep yourself calm and/or focused? Reading and learning something new. Wine – not whine – as needed.

What’s your perspective or approach to work/life balance? Recognize the seasonality of it – not necessarily on a calendar, but rather in a phase of career or life and be unabashedly curious and

excited to dig in and rethink possible.

Are there any work rituals critical to your success? Listen more than you speak, plus focus on asking high-impact questions to challenge assumptions and unleash innovation

What apps/software/tools can’t you live without? OneNote, SharePoint and my love/hate relationship with WebEx

What’s your workspace like? On the road, have Macbook will carry and @home, mid-century neat freak

What’s your best time-saving shortcut or lifehack? Turn off notifications on my iphone and schedule email checks

What are you currently reading? Professionally – re-reading Leading Executive Conversations by Sally Williamson, Personally – 10% Happier

Last thing you do before leaving work? Set my priorities for the following day

Who are some mentors or influencers you wish to thank or acknowledge? My Uncle, Dr. Chuck Tomkovick, former Marketing professor at University of Wisconsin and Texas A&M for stoking my interest

in our discipline and start-up leaders early in my career who gave me opportunity to build and test first gen sales & marketing stacks including Rick Parker, Rick Tanler and Dave Alampi.

Name some supportive people who help make it possible to do what you do best? My team of colleagues at Riverbed, most especially Shanna Addams, Deb Williams and Charisma Pangilinan

What’s the best advice you’ve ever received? I have a few…Don’t bring opinion to a data fight and more isn’t always better, better delivers more

Name a guilty pleasure TV show Empire #TeamCookie

Anything else you want to add? Thanks for the lighthearted break in reviewing how others tame the beast of information overload and resourcing roulette!

Fill in the Blank: I’d love to see BLANK answer these questions. I’d love to see Tim Washer answer these questions.


Whom would you nominate?  Tell us