By Matt Heinz, President of Heinz Marketing

Are you enjoying our weekly “How I Work” series?  It was  inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.

We are honored to feature a new B2B sales, marketing or business leader here every Thursday. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

This week we are pleased to highlight David Reid, CEO of EaseCentral.  David has an impressive 30+ plus years of experience working in the employee benefits and group insurance industry.  He’s a veritable pioneer in the world of online technology designed for employee benefits enrollment and communication.  Here in his own words is how he works.

Location:  Resident of Las Vegas but spend over 200 nights on the road in a year.

Number of unread emails right now?  24 right now.  During business hours I average about 40 emails per hour but get a ton of unsolicited emails.  Like many, the first thing I do is clear emails I don’t recognize right away.

First app checked in the morning?  Email, then Monday.

First thing you do when you come into work?  Walk around the office, say hello and pour a cup of coffee.  I like to check in.

What is your email management strategy?  Mass delete everything I do not recognize.  Answer the rest as quickly as I can so they don’t pile up.  Forward those that require attention to Monday or sync with Salesforce, depending on subsequent action needed.

Most essential app when traveling?  Uber & Lyft, it’s a draw.

How do you keep yourself calm and/or focused?  Clear thinking will bring solutions to all problems.  Panic distorts clear thinking.  I just tell myself to stay calm and focused, everything will be fine.

What’s your perspective or approach to work/life balance?  I believe we work to live, not live to work.  With that said, working long hours is fine as long as it isn’t just for a paycheck.  If all you get from your job is a paycheck, you owe it to yourself to find something else.

Are there any work rituals critical to your success?  I wish.

What apps/software/tools can’t you live without?  All travel related apps and my smart phone, of course.

What’s your workspace like?  My Las Vegas office overlooks Red Rock Canyon, I love the view.  I work at a stand-up desk.

What’s your best time-saving shortcut or lifehack?  Multi-task whenever possible.  Start super early or work super late when the rest of the world slows down so you can work without interruptions.  Avoid face to face meetings – they take too long and can be done over the web.  For me, face time is for relationship building, not working.

What are you currently reading? I take in so much text through the course of work I rarely read for pleasure.  If I have that time, it’s usually on a late flight home and I’d rather watch the episodes I missed of the Sopranos or Breaking Bad.

Last thing you do before leaving work?  Walk the office to see who’s around and check out.

Who are some mentors or influencers you wish to thank or acknowledge?  My high school and college debate coaches.  Both had a huge influence on my life trajectory when young.  I’d also credit my early bosses from John Alden and Lincoln National – they helped me learn good work habits early.

Name some supportive people who help make it possible to do what you do best?  My wife and my co-founder.  It’s a rare day that both do not have an amazing impact on what I do and I wouldn’t be here without either.

What’s the best advice you’ve ever received?  Don’t let anyone talk you into doing something your better judgement tells you not to do.

Name a guilty pleasure TV show:  I gave it away already, Sopranos.

Anything else you want to add?  Your destiny is in your hands.


We’re always up for nominations… let us know whom you would nominate?