By Matt Heinz, President of Heinz Marketing
“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series.
Every week I feature a new B2B sales, marketing or business leader here answering our very own version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
This week I’m excited to feature Suzanne Calderon, Global Partner Marketing Director at Oracle Marketing Cloud. Suzanne has served many marketing leadership roles across numerous tech companies. Here in her own words is how she gets so much done.
Location: Laguna Niguel, CA
Number of unread emails right now? I just got back from Costa Rica so let’s just say it could use a little work.
First app checked in the morning. Instagram. I’m not ready for anything too serious first thing. I like to ease into my day.
First thing you do when you come into work? Make a strong coffee and proceed to delete several emails from companies trying to sell me email lists. It’s never ending and I get several per day. Pretty ironic wouldn’t you say?
What is your email management strategy? Emails related to high priority projects/partners or from management are answered first. Then I go with the first come first served motto.
Most essential app when traveling? Uber is a given and then Yelp because I love great restaurants and don’t like wasting time and money at ones that aren’t. New places mean exploration and I love to explore food!
How do you keep yourself calm and/or focused? On a good week I try to incorporate Yoga and/or Orange Theory to find mental clarity and blow off steam. On weeks where there is less “me time” available a glass of red wine in the evenings helps quite a bit!
What’s your perspective or approach to work/life balance? Some days/weeks I am better at practicing what I preach than others, but in general I believe that if you work hard and meet all of your obligations then you should also be able to find time to put your family or personal needs first, even if that means during the occasional business hours. It’s a give and take relationship, you can’t always give without taking time to fill yourself back up.Life is short, work hard and find time to play hard!
Are there any work rituals critical to your success? I wouldn’t say this is a ritual but a couple things I do pride myself on, which has led to where I am today, is my ability to secure great relationships with co-workers, partners, and outside vendors. When you work well with others, have fun and remain human, people gravitate towards you and want to work with you for years to come no matter where life takes them! That mixed with consistent hard work and passion has helped me more times than I can count.
What apps/software/tools can’t you live without? Once again, I love Instagram because I am a very visual person and I love to see what my family and friends are up to. Spotify always treats me right during the work day or on a long drive, music can be therapeutic and bring good energy to my day. On the work front, of course who can live without their email, whether we love it or not?! Lastly, LinkedIn is quite wonderful for keeping up with present and past colleagues as well as finding educational content & events relevant to my job.
What’s your workspace like? I am not sure I should answer this truthfully but in the spirit of being human and real, I work in many different rooms of my home depending on the noise level, but my main desk area is in my toddler’s toy room. I have two toddlers (and one in high school) who have taken up an entire formal living room with toys, so I often work amongst a very large toy disaster. I have come so accustom to it that I naturally find calm and peace in this space with little to no effort. I feel blessed that I get to work remote and see them grow up. This messy toy room will be gone one day so I try to embrace it.
What’s your best time-saving shortcut or lifehack? Since life can be quite hectic I have made it my duty to ensure that most places I do business with are within a very small radius around my house. Everything from where I exercise, shop, bank to the Dr.’s I select. Time is valuable and I feel so much more efficient when I am not driving all around town to accomplish basic tasks.
What are you currently reading? Gift from the Sea by Anne Morrow Lindbergh. This book is 64 years old but it’s amazing how relevant it is even in this modern day we live in. It’s pretty incredible how spot on her insights are on youth and age, love and marriage, peace, solitude, and contentment.
Last thing you do before leaving work? Check my schedule fo the next day so that I don’t miss an early conference call or show up unprepared.
Who are some mentors or influencers you wish to thank or acknowledge? I’ve been so lucky to have a great number of managers and co-workers who guided, supported, mentored and believed in me. Jim Misuraca, Beth Jensen, Benjamin Diggles and Jennifer Dennis to name a few of the best. Not only are they very bright, they are all very down to earth and fun too! I need that balance.
Name some supportive people who help make it possible to do what you do best? My husband Steven, our babysitter Kathi and my oldest daughter Mia for the win. It takes a village to keep our home and family of 5 moving forward. Without them I would not be able to travel for work as much as I do. All three of them make a great team. Even when I am home they step in and help so that I can remain focussed during business hours. I am forever grateful for my people and could not accomplish everything that I do without their support.
What’s the best advice you’ve ever received? “Don’t let perfect get in the way of pretty darn good.”Thank you Jim Misuraca! This always helps me when I catch myself overthinking something and it’s time to move on.
Name a guilty pleasure TV show. The Walking Dead. Never in a million years would I have thought I’d enjoy a show about zombies but after just one episode I was hooked. I cannot wait for the next season to start!
Fill in the Blank: I’d love to see Jim Misuraca or Jennifer Dennis answer these questions.