Generational differences in B2B buying play important roles for purchase decisions. Baby Boomers, Gen X, and Millennials are working together and this makes understanding the buying environment increasingly difficult. How can you execute effective marketing campaigns while appealing to each generation?
Join us as we sit down with President of Heinz Marketing, Matt Heinz and discuss the findings of our recent generational buying report.
- Common buying committee profiles
- How generational differences impact marketing
- Marketing strategies for each generation
- What forms of content are most valuable for each type of buyer